If you're like us, the World Series is about as interesting as tap water to you. But America's flagging national pastime has been reinvigorated by Taco Bell's vow to give away 280,000,000 tacos if a promotional target is hit with a home run ball.
Yes, if this 12'x12' target is hit, every person in the United States will get a free taco.
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Mind you, it is 144 square feet and placed 420 feet from home plate, so it would take a great but not unfeasible shot to hit it.
Hit one here, boys. These orphans ain't gonna feed themselves.
While it may initially seem like Taco Bell stands to take a financial beating with this promotion (it's reminiscent of the Simpson's episode with the free Krusty Burgers for American Olympic winners after the Soviets boycott the games), fear not.
The company has taken out an insurance policy to provide financial compensation in the event that they must give away 280,000,000 tacos.
I don't know about you, but tonight I will sleep well knowing that taco insurance not only exists but is in use.