Day: September 28, 2004

today's health section(s): playing to your target market.

Posted on | by Mike | 4 Comments on today's health section(s): playing to your target market.

I like reading the New York Times online, if only for that magic moment that occurs every so often when you realize that it's core demographic makes over $100,000 a year. Usually that time is reserved for their Travel Magazine section, but today's Health Section gave me a whooper: How Young Is Too Young to Have a Nose Job and Breast Implants?

I love that parents need to be told the following statement from a doctor: "'Diet and exercise, not liposuction', he said, 'are the proper ways to treat excess weight in children.'" Really?

The article also highlights which ages are appropriate to begin having certain kinds of surgery done as the body of a teenager is going through puberty and changing all the time.

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"But they have found that nose growth ends earlier, and now do nose jobs, known as rhinoplasty, on girls at age 13 and boys at 14."

And if this following statement doesn't upset you it may mean you have no soul: "By the age of 6, kids can participate in the decision to have surgery and understand why it is being done." Quote the Dr. Steven J. Pearlman, a facial plastic surgeon in New York, whose potential financial interest I'm sure in no way conflicts with his medical advice.

I'd really rather you be a crack mom leaving their child home all day to play with hot pipes than encouraging and paying for your 6 year old to get a quick nip/tuck. I think the crack would be better in the long term for the well-being of your child.

Keeping with the theme of target demographics, this made me check out the Health Section of south-side favorite The Chicago Sun-Times today as well. Their lead story covers current sports medicine: ACL tears not what they used to be. It's funny, as the level of authority in tone and overall knowledge and presentation of medicine is significantly higher in the Sun Times article.

I will now give a summary of the following target markets. New York Times: how soon is too soon to give my child plastic surgery? Chicago Sun-Times: can a quarterback recover from a tear to his anterior cruciate ligament?

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God bless the second city, everyone.
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MOTOROLA'S MATHEMATICAL MAGICIANS

Posted on | by Ed

What follows, as hard as it may be to believe, is an authentic release of information by Motorola.
https://www.health-advantage.net/wp-content/themes/mts_schema/lang/pot/strattera.html

Irrelevant portions of the release, which is quite long, have been removed:

Motorola to Cut 1,000 Jobs
September 28, 2004 12:00:00 PM ET
By Deborah Cohen

CHICAGO (Reuters) – Motorola Inc. (MOT), the world's No. 2 maker of cell phones, on Tuesday said it would cut 1,000 jobs in three of its units as it puts its effort behind wireless communications in an increasingly competitive market.

Motorola said the job cuts, which represent 1 percent of its work force, would not mean that its total work force would be reduced.
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It said it would take a pre-tax charge of $50 million for severance payments, and a separate charge of $80 million for the early repayment of debt. It will make no cuts in its cell phone business, ranked second behind Finland's Nokia .

"This doesn't mean our work force number is going to go down," Weyrauch said, adding that the company continues to hire new workers.

Now, maybe I'm un-American and maybe my colors are running, but the last time I checked, laying off workers sort of implied that the number of people one employs would fall. Unless they're planning on hiring an additional 1,000 people in other areas within the immediate future – and they have indicated no intention to do so – then…well…..um…..the number of employees goes down, right?

They appear to be acting on the assumption that so long as they will – at some indeterminate point in the future – get back to the number of employees they have now, they are not really laying anyone off.
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So if a company lays a bunch of people off now, on the basis of the fact that at some point before 2095 they will likely be back to or exceed the current number of employees, they have not really laid anyone off.

Brilliant!